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Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. Developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering, this book focuses on the analysis and formulation of strategy.
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Fundamentals of Strategy, Gerry Johnson
- Idioma
- Publicado en
- 2011
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- (Tapa blanda)
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- Título
- Fundamentals of Strategy
- Idioma
- Inglés
- Autores
- Gerry Johnson
- Editorial
- Ft Prenticehall
- Publicado en
- 2011
- Formato
- Tapa blanda
- Páginas
- 284
- ISBN10
- 0273757253
- ISBN13
- 9780273757252
- Serie
- Descripción
- Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. Developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering, this book focuses on the analysis and formulation of strategy.