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For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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Strategic Marketing, Todd A. Mooradian
- Idioma
- Publicado en
- 2013
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- (Tapa blanda)
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- Título
- Strategic Marketing
- Subtítulo
- Pearson New International Edition
- Idioma
- Inglés
- Autores
- Todd A. Mooradian
- Editorial
- Pearson Education Limited
- Publicado en
- 2013
- Formato
- Tapa blanda
- Páginas
- 434
- ISBN10
- 1292020563
- ISBN13
- 9781292020563
- Serie
- Etiquetas
- Economía, Marketing y relaciones públicas
- Descripción
- For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.