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Parámetros
- 744 páginas
- 27 horas de lectura
Más información sobre el libro
This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Compra de libros
Business Research Methods - Ninth Edition, Donald R. Cooper, Pamela S. Schindler
- Idioma
- Publicado en
- 2005
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Dañado
- Precio
- 31,43 €
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- Título
- Business Research Methods - Ninth Edition
- Idioma
- Inglés
- Autores
- Donald R. Cooper, Pamela S. Schindler
- Editorial
- McGraw-Hill Education
- Publicado en
- 2005
- Formato
- Tapa blanda
- Páginas
- 744
- ISBN10
- 0071244301
- ISBN13
- 9780071244305
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Guías y Manuales, Economía, Gestión & Recursos humanos, Investigación, Materiales educativos
- Descripción
- This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.