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Polling Matters

Why Leaders Must Listen to the Wisdom of the People

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Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

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Polling Matters, Frank Newport

Idioma
Publicado en
2004
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Título
Polling Matters
Subtítulo
Why Leaders Must Listen to the Wisdom of the People
Idioma
Inglés
Publicado en
2004
Formato
Tapa dura
Páginas
320
ISBN10
0446530646
ISBN13
9780446530644
Serie
Descripción
Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.