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Más información sobre el libro
Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.
Compra de libros
The Theory and Practice of Revenue Management, Kalyan T. Talluri, Garrett J. van Ryzin
- Idioma
- Publicado en
- 2005
- Encuadernación
- (Tapa blanda)
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- Título
- The Theory and Practice of Revenue Management
- Idioma
- Inglés
- Editorial
- Springer
- Publicado en
- 2005
- Formato
- Tapa blanda
- Páginas
- 745
- ISBN10
- 0387243763
- ISBN13
- 9780387243764
- Serie
- Etiquetas
- Comercio, Guías y Manuales, Literatura especializada
- Descripción
- Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.