Parámetros
- 260 páginas
- 10 horas de lectura
Más información sobre el libro
When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.
Compra de libros
Fewer, Bigger, Bolder, Sanjay Khosla, Mohanbir Sawhney, Philip Kotler
- Idioma
- Publicado en
- 2014
- Encuadernación
- (Tapa dura),
- Estado del libro
- Muy Bueno
- Precio
- 32,99 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Fewer, Bigger, Bolder
- Idioma
- Inglés
- Autores
- Sanjay Khosla, Mohanbir Sawhney, Philip Kotler
- Editorial
- Penguin UK
- Publicado en
- 2014
- Formato
- Tapa dura
- Páginas
- 260
- ISBN10
- 024101400X
- ISBN13
- 9780241014004
- Serie
- Etiquetas
- Comercio, Negocios & Gestión, Economía, Gestión & Recursos humanos, Industria Alimentaria, Éxito en los negocios
- Descripción
- When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.