Parámetros
- 192 páginas
- 7 horas de lectura
Más información sobre el libro
A guide to how to encourage and shape profitable ideas. Successful innovation is crucial to a business's competitive edge, but study after study reveals that many organizations are failing to tap their potential. This book pinpoints the processes and capabilities required by organizations to foster creative thinking and, equally important, to capture and shape the resulting output. Its findings are based on original research conducted by the authors and work done by leading business professors in America, Europe and Asia. Chapters look what inspires and informs original ideas; the role of champions and teams in getting ideas off the ground; the importance of continuous evaluation and testing of ideas throughout their development, together with the free flow of information; the advantages of nurturing nerds and the crucial factor of leadership.
Compra de libros
Successful Innovation, Michel Syrett, Jean Lammiman
- Idioma
- Publicado en
- 2002
- Encuadernación
- (Tapa dura)
Métodos de pago
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- Título
- Successful Innovation
- Subtítulo
- How to Encourage and Shape Profitable Ideas
- Idioma
- Inglés
- Autores
- Michel Syrett, Jean Lammiman
- Editorial
- Bloomberg Press
- Publicado en
- 2002
- Formato
- Tapa dura
- Páginas
- 192
- ISBN10
- 1861972857
- ISBN13
- 9781861972859
- Serie
- Etiquetas
- Descripción
- A guide to how to encourage and shape profitable ideas. Successful innovation is crucial to a business's competitive edge, but study after study reveals that many organizations are failing to tap their potential. This book pinpoints the processes and capabilities required by organizations to foster creative thinking and, equally important, to capture and shape the resulting output. Its findings are based on original research conducted by the authors and work done by leading business professors in America, Europe and Asia. Chapters look what inspires and informs original ideas; the role of champions and teams in getting ideas off the ground; the importance of continuous evaluation and testing of ideas throughout their development, together with the free flow of information; the advantages of nurturing nerds and the crucial factor of leadership.