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Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:
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The Apple Way, Jeffrey L Cruikshank
- Idioma
- Publicado en
- 2005
- Encuadernación
- (Tapa dura)
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- Título
- The Apple Way
- Subtítulo
- [ 12 management lessons from the world's most innovative computer maker]
- Idioma
- Inglés
- Autores
- Jeffrey L Cruikshank
- Editorial
- McGraw-Hill
- Publicado en
- 2005
- Formato
- Tapa dura
- Páginas
- 224
- ISBN10
- 0072262338
- ISBN13
- 9780072262339
- Serie
- Etiquetas
- No ficción, Comercio, Economía, EE.UU., Gestión & Recursos humanos, Liderazgo, Literatura Indonesia, Cultura empresarial, Éxito en los negocios
- Descripción
- Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own: