Este es el que agregas al carrito
Parámetros
- 244 páginas
- 9 horas de lectura
Más información sobre el libro
Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.
Compra de libros
Customer Obsession, Ad Nederlof, Dr. Jon Anton
- Idioma
- Publicado en
- 2002
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 5,99 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Customer Obsession
- Subtítulo
- Your Roadmap to Profitable CRM
- Idioma
- Inglés
- Autores
- Ad Nederlof, Dr. Jon Anton
- Editorial
- Anton Press
- Publicado en
- 2002
- Formato
- Tapa blanda
- Páginas
- 244
- ISBN10
- 097196520X
- ISBN13
- 9780971965201
- Serie
- Etiquetas
- Descripción
- Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.