Más información sobre el libro
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.
Compra de libros
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000, Pete Blackshaw
- Idioma
- Publicado en
- 2008,
- Estado del libro
- Muy Bueno
- Precio
- 4,39 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
- Subtítulo
- Running a Business in Today's Consumer-Driven World
- Idioma
- Inglés
- Autores
- Pete Blackshaw
- Editorial
- Crown Business
- Publicado en
- 2008
- Páginas
- 193
- ISBN10
- 038552272X
- ISBN13
- 9780385522724
- Serie
- Etiquetas
- No ficción, Comercio, EE.UU., Gestión & Recursos humanos
- Descripción
- In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.