Parámetros
- 320 páginas
- 12 horas de lectura
Más información sobre el libro
This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
Compra de libros
Key Marketing Concepts, Mike Meldrum, Malcolm McDonald
- Idioma
- Publicado en
- 1995
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Dañado
- Precio
- 6,71 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Key Marketing Concepts
- Idioma
- Inglés
- Autores
- Mike Meldrum, Malcolm McDonald
- Editorial
- Palgrave Macmillan
- Publicado en
- 1995
- Formato
- Tapa blanda
- Páginas
- 320
- ISBN10
- 0333645634
- ISBN13
- 9780333645635
- Serie
- Categorías
- Descripción
- This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.