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Parámetros
- 304 páginas
- 11 horas de lectura
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The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
Compra de libros
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Paharia Rajat
- Idioma
- Publicado en
- 2013
- Encuadernación
- (Tapa dura)
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- Título
- Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Subtítulo
- How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Idioma
- Inglés
- Autores
- Paharia Rajat
- Editorial
- McGraw-Hill Education - Europe
- Publicado en
- 2013
- Formato
- Tapa dura
- Páginas
- 304
- ISBN10
- 0071813373
- ISBN13
- 9780071813372
- Serie
- Categorías
- Etiquetas
- Comercio, Tecnología, Liderazgo, Comunicación, Marketing y relaciones públicas, Entrenamiento, Publicidad y Promoción, Cultura empresarial, Comportamiento del consumidor, Big Data, Economía del comportamiento
- Descripción
- The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.