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"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Compra de libros
Business Marketing, F. Robert Dwyer, Jr. Stephen B. Casstleberry / John F. Tanner
- Idioma
- Publicado en
- 2007
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 5,19 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Business Marketing
- Subtítulo
- Connecting Strategy, Relationships, And Learning - Fourth Edition, International Edition
- Idioma
- Inglés
- Editorial
- McGraw-Hill
- Publicado en
- 2007
- Formato
- Tapa blanda
- Páginas
- 736
- ISBN10
- 0071263438
- ISBN13
- 9780071263436
- Serie
- Categorías
- Etiquetas
- Marketing y relaciones públicas
- Descripción
- "Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.