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SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.
Compra de libros
Spinning the Bottle, Harvey Posert, Paul Franson
- Idioma
- Publicado en
- 2004
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 17,49 €
Métodos de pago
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- Título
- Spinning the Bottle
- Idioma
- Inglés
- Autores
- Harvey Posert, Paul Franson
- Editorial
- Board & Bench Pub
- Publicado en
- 2004
- Formato
- Tapa blanda
- Páginas
- 220
- ISBN10
- 0974756601
- ISBN13
- 9780974756608
- Serie
- Categorías
- Descripción
- SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.