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E-Commerce Branding

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An incredibly competitive arena where retention is key, e-commerce must concern itself first and foremost with user experience. Combining a cohesive visual identity with ease of use to create a space that consumers respond to. E-Commerce Branding provides an essential guideline from webpage design to brand image in both digital and print media. With page-by-page examples of wireframing for both classic and innovative layouts, theme discussions with international design studios and numerous case studies where both traditional elements such as logos, product photography and packaging, and special effects such as 3D, stop motion, video and audio have effectively been employed to augment user experience.

Compra de libros

E-Commerce Branding, SendPoints Staff

Idioma
Publicado en
2017
Encuadernación
(Tapa dura),
Estado del libro
Bueno
Precio
16,49 €

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Título
E-Commerce Branding
Idioma
Inglés
Editorial
Gingko Press
Publicado en
2017
Formato
Tapa dura
Páginas
240
ISBN10
9887757330
ISBN13
9789887757337
Serie
Descripción
An incredibly competitive arena where retention is key, e-commerce must concern itself first and foremost with user experience. Combining a cohesive visual identity with ease of use to create a space that consumers respond to. E-Commerce Branding provides an essential guideline from webpage design to brand image in both digital and print media. With page-by-page examples of wireframing for both classic and innovative layouts, theme discussions with international design studios and numerous case studies where both traditional elements such as logos, product photography and packaging, and special effects such as 3D, stop motion, video and audio have effectively been employed to augment user experience.