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What Customers Really Want

How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

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Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.

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What Customers Really Want, Scott McKain

Idioma
Publicado en
2006
Encuadernación
(Tapa blanda),
Estado del libro
Dañado
Precio
9,99 €

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Título
What Customers Really Want
Subtítulo
How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
Idioma
Inglés
Publicado en
2006
Formato
Tapa blanda
Páginas
195
ISBN10
0785288368
ISBN13
9780785288367
Serie
Descripción
Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.