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Unleash Different

Achieving Business Success Through Disability

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There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing 'nice to do' with 'return on investment' allows market forces to take over and the world's leading brands to do what they do best: serve a market segment - in this case, the disability market.

Compra de libros

Unleash Different, Richard Donovan

Idioma
Publicado en
2018
Encuadernación
(Tapa dura),
Estado del libro
Muy Bueno
Precio
8,49 €

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Título
Unleash Different
Subtítulo
Achieving Business Success Through Disability
Idioma
Inglés
Editorial
ECW Press
Publicado en
2018
Formato
Tapa dura
Páginas
260
ISBN10
1770414487
ISBN13
9781770414488
Serie
Descripción
There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing 'nice to do' with 'return on investment' allows market forces to take over and the world's leading brands to do what they do best: serve a market segment - in this case, the disability market.