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Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.
Compra de libros
The Chocolate Wars, Joël Glenn Brenner
- Idioma
- Publicado en
- 2000
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 6,89 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- The Chocolate Wars
- Subtítulo
- Inside the Secret Worlds of Mars and Hershey
- Idioma
- Inglés
- Autores
- Joël Glenn Brenner
- Editorial
- Broadway Books
- Publicado en
- 2000
- Formato
- Tapa blanda
- Páginas
- 384
- ISBN10
- 000653239X
- ISBN13
- 9780006532392
- Serie
- Categorías
- Etiquetas
- Tema histórico, Comercio, Comida, Casos clínicos
- Descripción
- Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.


