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Parámetros
- 332 páginas
- 12 horas de lectura
Más información sobre el libro
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Compra de libros
Essentials of Marketing Communications, Jim Blythe
- Idioma
- Publicado en
- 2006
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 6,09 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Essentials of Marketing Communications
- Subtítulo
- Third Edition
- Idioma
- Inglés
- Autores
- Jim Blythe
- Editorial
- Pearson College Div
- Publicado en
- 2006
- Formato
- Tapa blanda
- Páginas
- 332
- ISBN10
- 027370205X
- ISBN13
- 9780273702054
- Serie
- Categorías
- Etiquetas
- Comercio, Marketing y relaciones públicas
- Descripción
- Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.