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Yahoo! Web Analytics

Tracking, Reporting, and Analyzing for Data-Driven Insights

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Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be .

Compra de libros

Yahoo! Web Analytics, Dennis R. Mortensen, Avinash Kaushik

Idioma
Publicado en
2009
Encuadernación
(Tapa blanda),
Estado del libro
Dañado
Precio
9,39 €

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Título
Yahoo! Web Analytics
Subtítulo
Tracking, Reporting, and Analyzing for Data-Driven Insights
Idioma
Inglés
Editorial
Sybex
Publicado en
2009
Formato
Tapa blanda
Páginas
424
ISBN10
0470424249
ISBN13
9780470424247
Serie
Descripción
Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be .