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Parámetros
- 408 páginas
- 15 horas de lectura
Más información sobre el libro
Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.
Compra de libros
Key Account Plans, Lynette Ryals, Malcolm McDonald
- Idioma
- Publicado en
- 2008
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 6,09 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Key Account Plans
- Idioma
- Inglés
- Autores
- Lynette Ryals, Malcolm McDonald
- Editorial
- Taylor & Francis
- Publicado en
- 2008
- Formato
- Tapa blanda
- Páginas
- 408
- ISBN10
- 0750683678
- ISBN13
- 9780750683678
- Serie
- Categorías
- Etiquetas
- Comercio, Relaciones, Marketing y relaciones públicas
- Descripción
- Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.