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The Bombardier Story

From Snowmobiles to Global Transportation Powerhouse - Second Edition

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  • 320 páginas
  • 12 horas de lectura

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The story of the company that was founded by the inventor of the snowmobile In 1942, Joseph-Armand Bombardier invented the snowmobile and founded his company to manufacture them. From its humble beginnings as an entrepreneurial company in rural Quebec, led by an enterprising inventor, Bombardier Inc. has emerged as a global leader in the transportation industry. This book tells the fascinating tale of this remarkably well managed company that has enjoyed spectacular growth in its chosen markets through strong leadership and management strategy, succession planning, strategic diversification, and turnaround and acquisition artistry. The fascinating story of the world's largest rail manufacturer for both railway and subway Reveals why Bombardier Inc. is a multi-faceted global company yet nobody knows their name Written by Larry MacDonald the author of Nortel Network The Bombardier Story shows how invention and entrepreneurship, management and leadership, smooth succession planning, and turnaround and acquisition built this global powerhouse.

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The Bombardier Story, Larry MacDonald

Idioma
Publicado en
2012
Encuadernación
(Tapa dura),
Estado del libro
Bueno
Precio
25,49 €

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Título
The Bombardier Story
Subtítulo
From Snowmobiles to Global Transportation Powerhouse - Second Edition
Idioma
Inglés
Publicado en
2012
Formato
Tapa dura
Páginas
320
ISBN10
1118482948
ISBN13
9781118482940
Serie
Descripción
The story of the company that was founded by the inventor of the snowmobile In 1942, Joseph-Armand Bombardier invented the snowmobile and founded his company to manufacture them. From its humble beginnings as an entrepreneurial company in rural Quebec, led by an enterprising inventor, Bombardier Inc. has emerged as a global leader in the transportation industry. This book tells the fascinating tale of this remarkably well managed company that has enjoyed spectacular growth in its chosen markets through strong leadership and management strategy, succession planning, strategic diversification, and turnaround and acquisition artistry. The fascinating story of the world's largest rail manufacturer for both railway and subway Reveals why Bombardier Inc. is a multi-faceted global company yet nobody knows their name Written by Larry MacDonald the author of Nortel Network The Bombardier Story shows how invention and entrepreneurship, management and leadership, smooth succession planning, and turnaround and acquisition built this global powerhouse.