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Parámetros
- 284 páginas
- 10 horas de lectura
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A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
Compra de libros
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms, Andrea Phillips
- Idioma
- Publicado en
- 2012,
- Estado del libro
- Bueno
- Precio
- 8,59 €
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- Título
- A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
- Idioma
- Inglés
- Autores
- Andrea Phillips
- Editorial
- McGraw-Hill Education - Europe
- Publicado en
- 2012
- Páginas
- 284
- ISBN10
- 0071791523
- ISBN13
- 9780071791526
- Serie
- Categorías
- Etiquetas
- Comercio, EE.UU., Comunicación, Escritura, Marketing y relaciones públicas, Publicidad y Promoción
- Descripción
- A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.