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Parámetros
- 326 páginas
- 12 horas de lectura
Más información sobre el libro
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.
Compra de libros
Successful Marketing Strategies for High-Tech Firms, Eric Viardot
- Idioma
- Publicado en
- 2004
- Encuadernación
- (Tapa dura),
- Estado del libro
- Muy Bueno
- Precio
- 6,49 €
Métodos de pago
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- Título
- Successful Marketing Strategies for High-Tech Firms
- Subtítulo
- Third Edition
- Idioma
- Inglés
- Autores
- Eric Viardot
- Editorial
- Artech House Publishers
- Publicado en
- 2004
- Formato
- Tapa dura
- Páginas
- 326
- ISBN10
- 1580537006
- ISBN13
- 9781580537001
- Serie
- Categorías
- Etiquetas
- Comercio, EE.UU., Tecnología, Marketing y relaciones públicas
- Descripción
- This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.