Parámetros
- 256 páginas
- 9 horas de lectura
Más información sobre el libro
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investorsHow can businesses do a better job of attracting capital? The "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.
Compra de libros
Attracting Investors, Philip Kotler
- Idioma
- Publicado en
- 2004
- Encuadernación
- (Tapa dura)
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Attracting Investors
- Subtítulo
- A Marketing Approach to Finding Funds for Your Business
- Idioma
- Inglés
- Autores
- Philip Kotler
- Editorial
- WILEY
- Publicado en
- 2004
- Formato
- Tapa dura
- Páginas
- 256
- ISBN10
- 0471646563
- ISBN13
- 9780471646563
- Serie
- Etiquetas
- Comercio, Guías y Manuales, Finanzas, Marketing y relaciones públicas, Maestros, Empresa, El Capital
- Descripción
- Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investorsHow can businesses do a better job of attracting capital? The "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.