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Online advertising has brought with it more benefits than traditional marketers could have anticipated. With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go. Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer.
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Advertising in a Digital Age, Gabriela Taylor
- Idioma
- Publicado en
- 2012
- Encuadernación
- (Tapa blanda)
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- Título
- Advertising in a Digital Age
- Subtítulo
- Best Practices & Tips for Paid Search and Social Media Advertising
- Idioma
- Inglés
- Autores
- Gabriela Taylor
- Publicado en
- 2012
- Formato
- Tapa blanda
- Páginas
- 172
- ISBN10
- 1480049611
- ISBN13
- 9781480049611
- Serie
- Categorías
- Etiquetas
- Publicidad y Promoción
- Descripción
- Online advertising has brought with it more benefits than traditional marketers could have anticipated. With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go. Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer.