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This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
Compra de libros
Advertising Campaign Planning, Jim Avery, Bruce Bendinger
- Idioma
- Publicado en
- 2000
- Encuadernación
- (Tapa blanda)
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- Título
- Advertising Campaign Planning
- Subtítulo
- Developing an Advertising-Based Marketing Plan
- Idioma
- Inglés
- Autores
- Jim Avery, Bruce Bendinger
- Editorial
- The Copy Workshop
- Publicado en
- 2000
- Formato
- Tapa blanda
- Páginas
- 264
- ISBN10
- 188722906X
- ISBN13
- 9781887229067
- Serie
- Etiquetas
- Comercio, Marketing y relaciones públicas, Planificación
- Descripción
- This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.