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Parámetros
- 672 páginas
- 24 horas de lectura
Más información sobre el libro
Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
Compra de libros
Marketing Research, Alvin C. Burns, Ronald F. Bush
- Idioma
- Publicado en
- 2003
- Encuadernación
- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 24,49 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Marketing Research
- Subtítulo
- Online Research Applications - Fourth Edition, SPSS 11.0 Included, United States Edition
- Idioma
- Inglés
- Autores
- Alvin C. Burns, Ronald F. Bush
- Editorial
- Prentice Hall
- Publicado en
- 2003
- Formato
- Tapa dura
- Páginas
- 672
- ISBN10
- 0130351350
- ISBN13
- 9780130351357
- Serie
- Categorías
- Etiquetas
- Marketing y relaciones públicas, Investigación, Internet
- Descripción
- Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.