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Using a real company case history, Norton Paley explains the techniques of building a strategic business plan; he then shows you how to develop a one-year tactical section and link it to the strategic section. Further case studies of companies facing severe competitive problems show how they developed successful strategies for winning through. the book ends with valuable checklists for developing competitive strategies and help topics.
Compra de libros
Successful Business Planning, Norton Paley
- Idioma
- Publicado en
- 2004
- Encuadernación
- (Tapa blanda)
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- Título
- Successful Business Planning
- Subtítulo
- Energizing Your Company's Potential
- Idioma
- Inglés
- Autores
- Norton Paley
- Editorial
- Thorogood
- Publicado en
- 2004
- Formato
- Tapa blanda
- Páginas
- 424
- ISBN10
- 1854182773
- ISBN13
- 9781854182777
- Serie
- Categorías
- Etiquetas
- Comercio
- Descripción
- Using a real company case history, Norton Paley explains the techniques of building a strategic business plan; he then shows you how to develop a one-year tactical section and link it to the strategic section. Further case studies of companies facing severe competitive problems show how they developed successful strategies for winning through. the book ends with valuable checklists for developing competitive strategies and help topics.