Parámetros
- 384 páginas
- 14 horas de lectura
Más información sobre el libro
As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations. Edited by pioneers of the field, Revealing the Corporation presents a new paradigm which draws the key readings together for the first time. Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor's This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.
Compra de libros
Revealing the Corporation, John M.T. Balmer
- Idioma
- Publicado en
- 2003
- Encuadernación
- (Tapa blanda)
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Revealing the Corporation
- Subtítulo
- Perspectives on Identity, Image, Reputation, Corporate Branding & Corporate Level Marketing
- Idioma
- Inglés
- Autores
- John M.T. Balmer
- Editorial
- Routledge
- Publicado en
- 2003
- Formato
- Tapa blanda
- Páginas
- 384
- ISBN10
- 041528421X
- ISBN13
- 9780415284219
- Serie
- Categorías
- Etiquetas
- Comercio, Compilaciones, antologías, Literatura especializada, Obras completas, Industria, Presentación, presentación
- Descripción
- As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations. Edited by pioneers of the field, Revealing the Corporation presents a new paradigm which draws the key readings together for the first time. Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor's This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.