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Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.
Compra de libros
Design in Business, Margaret Bruce, John Bessant
- Idioma
- Publicado en
- 2002
- Encuadernación
- (Tapa blanda)
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- Título
- Design in Business
- Idioma
- Inglés
- Autores
- Margaret Bruce, John Bessant
- Editorial
- Pearson Education Limited
- Publicado en
- 2002
- Formato
- Tapa blanda
- Páginas
- 312
- ISBN10
- 0273643746
- ISBN13
- 9780273643746
- Serie
- Categorías
- Etiquetas
- Diseño gráfico, Gestión de proyectos
- Descripción
- Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.