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The Marketing Pocketbook
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Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.
Compra de libros
The Marketing Pocketbook, Tony Fletcher, Neil Russell-Jones
- Idioma
- Publicado en
- 1996
- Encuadernación
- (Tapa blanda)
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- Título
- The Marketing Pocketbook
- Idioma
- Inglés
- Autores
- Tony Fletcher, Neil Russell-Jones
- Editorial
- Management Pocket Books
- Publicado en
- 1996
- Formato
- Tapa blanda
- Páginas
- 112
- ISBN10
- 1870471407
- ISBN13
- 9781870471404
- Serie
- Categorías
- Etiquetas
- Marketing y relaciones públicas
- Descripción
- Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.