El libro está agotado actualmente
Principles and Practice of Marketing, 9e
Más información sobre el libro
The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change
Compra de libros
Principles and Practice of Marketing, 9e, David Jobber, Fiona Ellis-Chadwick
- Idioma
- Publicado en
- 2019
- Encuadernación
- (Tapa blanda)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Principles and Practice of Marketing, 9e
- Idioma
- Inglés
- Autores
- David Jobber, Fiona Ellis-Chadwick
- Publicado en
- 2019
- Formato
- Tapa blanda
- Páginas
- 885
- ISBN10
- 152684723X
- ISBN13
- 9781526847232
- Serie
- Categorías
- Etiquetas
- Marketing y relaciones públicas
- Descripción
- The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change