Paula Scher Libros

A revolutionary of visual culture, Seymour Chwast is one of the most influential illustrators of the last half century. Filled with hundreds of his distinctive illustrations, Seymour is a career-spanning volume, sure to be an indispensable addition to the libraries of illustration buffs, pop-culture aficionados, and Chwast's die-hard fans. As co-founder of Push Pin Studios, Chwast has produced a body of illustrationshumorous, ironic, political, and utterly uniquethat are as inspirational to designers and illustrators today as they were when they first came on the scene over sixty years ago. Seymour is a spectacular and extensive tribute to a monumental figure in American illustration.

Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko’s "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara’s "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.

Offers an A to Z survey of typographic design. This book encourages and inspires the next generation of designers. It is suitable sourcebook for seasoned designers and educators.

This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques

Wenn man unter Menschenmengen auf Flughäfen und Bahnhöfen schnell zum Ziel kommen muss, sich in einer Notlage im Krankenhaus befindet oder sich einfach in unbekannten, weitläufigen Räumlichkeiten wie Museen, Messen oder Parkhäusern zurecht finden muss, benötigt man dringend Orientierungshilfe. In solchen Situationen sind es Beschilderungen und Leitsysteme, die uns trotz Fülle, Stress oder Dimension ermöglichen den richtigen Weg zu finden. Left, Right, Up, Down präsentiert aktuelle Gestaltungslösungen, die uns in und um Gebäude Orientierung geben. Da diese Leitsysteme universell lesbar sein und von Menschen jedes Alters und Kulturraumes sofort begriffen werden müssen ist der Rahmen für Erfolg sehr eng. Aber die im Buch gezeigten Arbeiten zeigen wie spannend es sein kann, Grafik Design und Architektur so zu verbinden, dass spezifische Nutzungsforderungen gelöst werden, ohne dabei überladend zu wirken oder zum Selbstzweck zu werden. Mit seiner Bandbreite von ansehnlichen, experimentellen, low-budget und flexiblen Leit- und Orientierungssystemen präsentiert Left, Right, Up, Down aktuelle Möglichkeiten für eine praxisnahe, angewandte Infografik.