Creative Strategy
- 176 páginas
- 7 horas de lectura
"This book will be the first to introduce formally, authoritatively, and convincingly the notion of strategic intuition to the business and finance communities. All strategic leaders can benefit immensely from it.--Douglas C. Lovelace, Senior National Security Strategist.
Bringing together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas, the authors help unlock the secret to creativity in business and in life.
The first book to apply advances in neuroscience to the greatest problem of personal strategy: "What should I do with my life?"
William Duggan—a leading expert on innovation and strategic thinking—offers a guide to navigating the maze from idea to implementation.