Lee Iacocca fue un ejecutivo automotriz estadounidense conocido principalmente por el desarrollo de los autos Ford Mustang y Pinto. Se desempeñó como Presidente y CEO de Chrysler desde 1978 hasta su retiro a fines de 1992. Su liderazgo se caracterizó por un impulso hacia la innovación y una profunda comprensión de los deseos del consumidor.
autobiografía de un triunfador
Barcelona. 21 cm. 431 p., [16] p. de lám. Encuadernación en tapa blanda de editorial. Economía y empresa. Índice. Traducido por R. A. Traducción de: Iacocca: an autobiography. Biografías. Novak, William. Traducción de: Iacocca. Iacocca, Lee .. Este libro es de segunda mano y tiene o puede tener marcas y señales de su anterior propietario. ISBN: 84-253-1725-8
Talking Straight
From Booklist Iacocca is outraged. Now 82, he has seen the U.S. overcome some of its worst crises, including the Great Depression and World War II, through great leadership. As the CEO of Chrysler Corporation, he brought the company back from the brink of bankruptcy and worked with the government to overcome the fallout from the 1970s oil crisis. Now, he says, our government has fallen under the grip of arrogant ideologues and spineless detractors. Our business leaders are more obsessed with stock options and trumping each other's multimillion-dollar salaries than with finding creative solutions to pressing problems, such as the health-care crisis, our loss of competitive edge in the global marketplace, the massive trade deficit, and the slow death of the middle class. He describes his frustration as his successor at Chrysler sold out to Daimler-Benz, and the once proud, independent company lost its soul. Although Iacocca presents a brutal analysis of cronyism in Washington, D.C., the abysmal situation in Iraq, and failed policies at home, he is not a pessimist. With a reputation as a straight shooter, he hopes to inspire more young people to vote. This is a surprisingly outspoken take on the pressing need for real leadership in this country
Proven Words You Can Adapt for Any Business Occasion
A leader's sourcebook of ready-to-use speeches for any occasion Effective leaders must be able to speak to groups of employees in ways that motivate, inspire, and challenge. 50 High-Impact Speeches and Remarks is a sourcebook of proven speeches successful business leaders have used to rally their troops at a sales conference, carefully announce a major change or restructuring, or celebrate an important achievement. Each speech has been edited to make it easy to adapt and customize to suit any organization. Leaders will find the powerful, inspiring, and diplomatic words they need
От производителя Автобиография крупнейшего менеджера в области машиностроения повествует о его жизненном успехе, открывает истинные причины личного триумфа в бизнесе и "секреты" эффективного управления. Для широкого круга читателей.
