Gianfranco Marrone es un ensayista y escritor que trabaja sobre los lenguajes y discursos de la contemporaneidad. Es profesor titular de Semiótica en la Universidad de Palermo, y su obra profundiza en la esencia de la comunicación moderna. Su investigación examina cómo se construyen y comparten los significados en el complejo panorama informativo actual. Su experiencia en semiótica aporta una profundidad única a su escritura.
This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.
The series explores contemporary semiotics and its applications, offering concise studies that utilize sign theory from notable theorists. It highlights recent developments and interdisciplinary approaches, aiming to provide a comprehensive view of current semiotics in both culture and nature, while remaining accessible to a broad academic audience.