Karolin Frankenberger Libros

v Foreword Over the years strategic initiatives have received increasing importance as core vehicles for strategy-making. These coordinated undertakings enable firms to reinforce the current strategy or alter it in order to realign the organization in accordance with changed environmental conditions. Despite the growing importance of strategic initiatives the overall understanding of their professional management is still limited. While previous research has acknowledged the importance of the organizational context for the successful development of strategic initiatives, so far only little research has focused on this important link. Especially the social side of the organizational context has remained under-investigated. Karolin Marx addresses this shortcoming and analyzes the role of the social context, represented by the embeddedness of the initiative team in the intrafirm network, for strategy making. As initiatives are pursued by teams, it is reasonable to assume that the type and quality of the team's social relations to other organizational units impacts the thinking and behavior within the team and thus the performance of the initiative.

"Bring your company into the digital era without compromising your core business. In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing - and digitizing - the legacy business."--www.wiley.com

The book offers an extensive literature review of Business Model Innovation (BMI), examining 50 management theories to provide fresh insights into this emerging field. It highlights that research on BMI is still developing, revealing its significance beyond being merely a subset of strategy or innovation studies. This analysis aims to deepen understanding of BMI and its implications for management practices.

Die Nominierung für den International Book Award 2021 durch GetAbstract hebt die Relevanz und Qualität des Werkes hervor. Es bietet tiefgreifende Einblicke in zentrale Themen und Konzepte, die für die heutige Gesellschaft von Bedeutung sind. Der Autor verbindet fundierte Analysen mit praxisnahen Beispielen, um komplexe Zusammenhänge verständlich zu machen. Leser können sich auf eine fesselnde Lektüre freuen, die sowohl informativ als auch inspirierend ist und neue Perspektiven eröffnet.