Roger von Oech es un orador, organizador de conferencias, autor y fabricante de juguetes estadounidense cuyo trabajo profundiza en el estudio de la creatividad. Sus escritos exploran cómo superar bloqueos mentales y fomentar el pensamiento innovador. A través de sus libros y conferencias, von Oech proporciona herramientas y perspectivas prácticas que ayudan a los lectores y asistentes a desbloquear su propio potencial creativo. Enfatiza un enfoque lúdico y el pensamiento no convencional como elementos clave para la resolución de problemas y la innovación.
Using Your Explorer, Artist, Judge, & Warrior to be More Creative
When was the last time you had a creative idea? This morning? Last month? Last year? Sometimes you need A Kick in the Seat of the Pants to get your thinking going. This book does just that by taking you on a guided tour through the four roles of the creative process-Explorer, Artist, Judge, and Warrior.
Who is Heraclitus, and what is he whacking, you ask? Heraclitus was an ancient Greek philosopher, widely considered the world's first creativity teacher. The deck has 32 cards, each containing a "whack," or eye-opening exercise based on the epigrams of Heraclitus. They will spur creative thinking and allow you to look at a problem from a fresh perspective. Created by Roger von Oech, author of the best-selling book, A Whack on the Side of the Head and the Creative Whack Pack.
