Roger von Oech es un orador, organizador de conferencias, autor y fabricante de juguetes estadounidense cuyo trabajo profundiza en el estudio de la creatividad. Sus escritos exploran cómo superar bloqueos mentales y fomentar el pensamiento innovador. A través de sus libros y conferencias, von Oech proporciona herramientas y perspectivas prácticas que ayudan a los lectores y asistentes a desbloquear su propio potencial creativo. Enfatiza un enfoque lúdico y el pensamiento no convencional como elementos clave para la resolución de problemas y la innovación.
Using Your Explorer, Artist, Judge, & Warrior to be More Creative
When was the last time you had a creative idea? This morning? Last month? Last year? Sometimes you need A Kick in the Seat of the Pants to get your thinking going. This book does just that by taking you on a guided tour through the four roles of the creative process-Explorer, Artist, Judge, and Warrior.
How You Can Be More Creative - 25th Anniversary Edition, Revised and Updated
This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech. Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world. Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.
