If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.
Figures of speech are pure gold for business writers. They make our words more powerful, persuasive and poetic, add help us get our message across in a way that's immediate and memorable. Sounds Good on Paper takes fifty of our finest figures and explains how they can help anyone who works with words to express themselves with aplomb.
If youâ€TMve ever tried to create a really persuasive piece of copy that grabs your readerâ€TMs attention then youâ€TMll know itâ€TMs harder than it looks. Wouldnâ€TMt it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone who told you how the professionals really do it? Well, thatâ€TMs exactly what this book does for aspiring copywriters.