You Can't Lose If the Customer Wins
- 132 páginas
- 5 horas de lectura
The author of Keeping Customers in Good Times and Bad spotlights 10 dynamic steps to service success. Revealing exactly why firms must recognize the need for a balance between consumer expectations and product/service fulfillment, Nykiel presents case studies of American Express, Delta Airlines, and other successful service companies. "Will be a classic".--Malcolm S. Forbes, Jr.
