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Pamela Benoit

    Persuasive Messages
    • Persuasive Messages

      • 288 páginas
      • 11 horas de lectura

      Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

      Persuasive Messages