How Strategic Business Design Will Lead You to Tomorrow's Profits
"The Profit Zone" reveals the the profit-strategy secrets of ten of the world's greatest business personalities, including Roberto Goizueta of Coca-Cola, Bill Gates of Microsoft, and Andrew Grove of Intel.
"Profit Patterns" shows how to make sense of the trends that are changing theway companies make money.
How Strategic Business Design Will Lead You to Tomorrow s Profits
The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.