Hay una forma nueva, más responsable, más rentable y más personal de comercializar bienes y servicios. MaxiMarketing describe completamente este método con ejemplos que muestran cómo las empresas innovadoras ya están utilizando partes de este continuo, algunas de manera brillante y otras de manera deficiente.
The visionaries who brought MaxiMarketing to the business world now turn their sights on the cutting edge of marketing practices and thinking today, pinpointing ten key trends or "turnarounds" that reflect the decline of mass marketing and mass advertising and the emergence of "direct mass marketing".
Exploring fundamental questions about human thought, perception, and dreams, this guide delves into psychology's 50 key ideas and the insights of renowned thinkers like Aristotle, Descartes, Freud, and Jung. It presents a comprehensive overview of significant psychological concepts, making complex theories accessible to readers. The book aims to illuminate the intricacies of human behavior and the various interpretations that have emerged throughout history, providing a valuable resource for anyone interested in understanding the mind.