The guitarists' guitarist and the songwriters' songwriter, the legendary Bert Jansch has influenced diverse stars. Born in Edinburgh in 1943, Jansch became an inspirational and pioneering figure during Britain's 'folk revival' of the 1960s. In 1967, he formed folk/jazz fusion band Pentangle with John Renbourn and enjoyed international success.
On February 16 1969, John McLaughlin flew into New York, from London, in a snowstorm. The following day, Miles Davis, his hero, invited him to play on a record. Two years later, on the path of Bengali mystic Sri Chinmoy, John launched The Mahavishnu Orchestra--an evocation in music of spiritual aspiration and extraordinary power, volume and complexity. Curiously, it was also a huge success. John McLaughlin brought rock music to its pinnacle, the end point in an evolution from Mississippi blues through Coltrane, Hendrix and The Beatles. And then, in November 1975, he hung up his electric guitar and walked away from the stadiums of the rock world for an ongoing, restless career in music of other forms. To most of the world, John McLaughlin looked like an overnight success, with a backstory going back only as far as that February in 1969. Yet he had been a professional musician since 1958--a guitar for hire at the centre of 'Swinging London', a bandmate of future members of Cream, Pentangle and Led Zeppelin, but always just under the radar. Drawing on dozens of exclusive interviews and many months of meticulous research, author and music historian Colin Harper brings that unrepeatable era vividly to life. This landmark new work retrieves for the first time the incredible career of John McLaughlin before he conquered the world--and then chronicles how he did so.
How to Shorten and Focus the Shoppers' Routes to Purchase
The process of purchasing involves a complex journey influenced by various factors such as media, advice, and packaging, culminating in the experience of the product or service. The book delves into how these elements can misalign with consumer expectations, offering insights for brand managers, agencies, and retailers. It emphasizes the importance of timing and messaging in effectively guiding consumers through their purchasing decisions, aiming to provide a deeper understanding of consumer behavior.