A visionary exploration of the global future of work and an essential framework for work/life growth in the era of the remote professional. In Invisible Work, John Howkins explores how to discover purpose, autonomy and opportunity in this new isolated, yet connected, world.
But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it. John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success. The rules Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.