Steve Chilton Libros

All or Nothing At All is the life story of Billy Bland, fellrunner extrordinaire and holder of many records including that of the Bob Graham Round. Filled with stories of competition and rich in northern humour, All or Nothing At All is testimony to the life spent in the fells by one of their greatest champions, Billy Bland.

Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organizations should make the brand their central organizing principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the antiglobalization movement that big brands are bullies which do harm, "Brands and Branding" provides a review of best practices in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. Finally, the third part of the book looks at trends in branding and the future for brands. Written by seventeen experts in the field, "Brands and Branding" sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand..

Government, business, the lives we lead, the food we eat, the way our children are brought up, the way we relate to the natural world around us - it's all become too big and distant and industrialised.