Addressing the challenge of low employee engagement, this book offers actionable strategies for transforming a workforce into a community of owners. Daren Martin outlines the four C's of cultivating a vibrant company culture: naming, crafting, casting, and nurturing. Drawing from extensive experience with diverse organizations, he provides a compelling framework for enhancing employee satisfaction and productivity. With a visually engaging format, the book delivers insights that are both impactful and easy to implement, inspiring leaders to create thriving workplaces.
