Gary Gildner Libros

In the rapidly paced world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending with technology at a rate never before seen.It's no longer enough to just be a traditional marketer: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, reporting & analytics, web development, and email marketing.In Part 2, you'll read about the soft skills essential to business, likewriting emails, getting your first entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely.Also included are in-depth vignettes and interviews with renowned communicators for insightful alternate views on what makes a successful marketer.Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, MSF, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

Die 21 Kurzgeschichten dieser Anthologie haben eine Länge von nur 85 bis 1815 Wörtern. Sie entstanden fast alle in den achtziger und neunziger Jahren. Neben renommierten Autoren wie Asimov, Bradbury und Paley sind sehr viele junge, noch weitgehend unbekannte Talente vertreten. Diese Textausgabe kann bereits ab Klasse 10 - für sich allein oder zusammen mit dem Schülerarbeitsbuch Creative Exercises (Klettbuch 57791) - benutzt werden.