Sangram Vajre Orden de los libros (cronológico)

The ultimate guide to the ABM movement transforming B2B marketing and sales. The authors reveal the secrets behind their signature TEAM--target, engage, activate, and measure--framework to transform your approach to market, sell and retain your ideal customers. -- Adapted from back cover

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game.